---
title: About — GIAFFER™
description: GIAFFER™ is a marketing and communications consulting agency with over a decade in luxury hospitality, travel and real estate.
image: https://www.giaffer.com/hubfs/Images/AdobeStock_511096647.jpeg
---

![](https://www.giaffer.com/hubfs/giaffer/GIAFFER%20Branding/GIAFFER%20tm%20white.png)

[![GIAFFER™](https://www.giaffer.com/hubfs/giaffer/GIAFFER%20Branding/GIAFFER%20tm%20black.png)![](https://www.giaffer.com/hubfs/giaffer/GIAFFER%20Branding/GIAFFER%20tm%20white.png)](https://www.giaffer.com/?hsLang=en)

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- [Our Work](https://www.giaffer.com/our-work)
- [Services](https://www.giaffer.com/our-services)
- [Method](https://www.giaffer.com/meaning-form-voice)
- [Store](https://www.giaffer.com/store)
- [Creative Room](https://www.giaffer.com/creative-room)

[Contact](https://www.giaffer.com/contact?hsLang=en) 

[Schedule a Call](https://www.giaffer.com/contact?hsLang=en)

<https://www.instagram.com/giaffer/><https://www.youtube.com/@GIAFFER><https://www.tiktok.com/@GIAFFER><https://facebook.com/giaffer><https://www.linkedin.com/company/giaffer><https://open.spotify.com/user/31ai3ehc55qzb7euke63cbqsl4lu>

[EN](https://www.giaffer.com/?hsLang=en)[ES](https://www.giaffer.com/es?hsLang=en)

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About · Who we are

# Who we are, and what we stand for.

For over ten years, GIAFFER™ has been turning ambitious businesses into iconic ones, through end-to-end and high-end creative and marketing solutions.

[Our services](https://www.giaffer.com/our-services?hsLang=en)[View work](https://www.giaffer.com/our-work?hsLang=en)

![GIAFFER™](https://www.giaffer.com/hubfs/GIAFFER%20Branding/Composicion%201.png)![](https://www.giaffer.com/hubfs/GIAFFER%20Branding/Composicion%202.png)

## we exist to open new doors

Doing marketing for those seeking experiences, cultural distinction, and the meaning of things.

How we work

## to open new doors means we

Work with businesses through our [proprietary method](https://www.giaffer.com/meaning-form-voice?hsLang=en), MEANING. FORM. VOICE.™, delivering end-to-end and high-end creative and marketing solutions that speak the luxury language and connect with the right people.

- **Meaning.***Brand*Personality and expressions to build an iconic business.
- **Form.***Business*Value proposition to build memorable experiences.
- **Voice.***Communication*Narrative to give consistency and connect with the right people.

GIAFFER™ is an end-to-end creative and marketing agency with over ten years of experience delivering high-end solutions for businesses that seek cultural distinction and the meaning of things.

We work across brand, business, and communication, helping our clients define who they are, shape how they operate, and connect with the people that matter most.

**10+**Years

**100+**Businesses

**20**Live projects

**15**Professionals

![Felipe Pires](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Felipe.jpg)

Founder

## Felipe Pires

Founder, GIAFFER™

A veteran in the fields of travel, hospitality, real estate, and luxury industries, Felipe has guided GIAFFER™ since its inception in 2021. He blends deep industry insight with a natural flair for strategic leadership.

[Connect on LinkedIn](https://www.linkedin.com/in/faugustopires/)

The team

## a team built for the full arc

We are a team of 15 creative and marketing professionals: marketers, creators, designers, storytellers, and publicists. One team accountable from concept to operation, so nothing gets lost between strategy and execution.

![Elizabeth Pavón](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Lizzie.png)

Elizabeth PavónGeneral Manager

![Luis Bernardo Contreras](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Luis.jpeg)

Luis Bernardo ContrerasDigital Specialist

![Fernanda de la Fuente](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Fernanda.png)

Fernanda de la FuenteSocial Media Manager

![Frida Varga](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Frida.png)

Frida VargaSocial Media Manager

![Brandon Olvera](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Brandon.png)

Brandon OlveraHead of Creative

![Jessica Lozano](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Jessica.jpg)

Jessica LozanoDesigner

![Omar Encalada](https://www.giaffer.com/hubfs/giaffer/Team%20Pics/Omar.png)

Omar EncaladaAccountant

Alliances

## built on the right alliances

We work with best-in-class partners to deliver complete solutions: audiovisual production, AI-powered sales automation, financial structuring, revenue management, and global destination storytelling. Each alliance extends what one agency alone could deliver, under one standard.

Audiovisual productionAI sales automationFinancial structuringRevenue managementDestination storytelling

Presence

## present where the industry thinks

We take part in the world’s leading forums and executive roundtables, exchanging ideas and building the partnerships that keep our criterion current.

ITB BerlinFITURArabian Travel MarketWTM London

Worldwide

## where we are

Studios in Mérida, México and Orlando, United States. Clients worldwide.

Reviews

## What the people who’ve already built with us say.

★★★★★  
**5.0** on Google · **5.0** on HubSpot  
Verified Solutions Partner

[See all reviews](https://ecosystem.hubspot.com/marketplace/solutions/giaffer)

★★★★★

### An exceptional experience for our brand

Working with GIAFFER™ on our brand was a fantastic experience. They helped us think outside the box, define our brand identity clearly, and implement it seamlessly across channels. Communication with Felipe was always open, with flexible, client-focused solutions.

![Sebastian Link](https://www.giaffer.com/hs-fs/hubfs/giaffer/testimonials/sebastian-link.jpg?width=44&height=44&name=sebastian-link.jpg)

Sebastian LinkCOO & Co-Founder, Palm Leylines

★★★★★

### Trusted partner for all marketing needs

GIAFFER™ produces quality leads and provides excellent, consistent reporting. The design work is both strategic and attractive to your target buyer. All members are responsive, kind, and very knowledgeable.

![Sarah Lewis](https://www.giaffer.com/hs-fs/hubfs/giaffer/testimonials/sarah-lewis.jpg?width=44&height=44&name=sarah-lewis.jpg)

Sarah LewisSales & Marketing Coordinator, Elite Alliance

★★★★★

### A professional, creative, and results-oriented team

The team truly understood the essence of the brand and translated it into strong branding, high-quality content, and a well-crafted digital presence. Their CRM implementation on HubSpot and the sales-marketing alignment gave us far greater visibility into our leads.

![Ricardo Lopez](https://www.giaffer.com/hs-fs/hubfs/giaffer/testimonials/ricardo-lopez.jpg?width=44&height=44&name=ricardo-lopez.jpg)

Ricardo LopezSales Director, Genesis Developments

Instagram

## follow our work

Let’s build

## Marketing for those who seek the meaning of things.

[Schedule a call](https://www.giaffer.com/contact?hsLang=en)

[![GIAFFER™](https://www.giaffer.com/hubfs/giaffer/GIAFFER%20Branding/GIAFFER%20tm%20white.png)](https://www.giaffer.com/?hsLang=en)

A criterion-driven creative and marketing agency. We turn ambitious businesses into iconic ones through our method: MEANING. FORM. VOICE.™

[hi@giaffer.com](mailto:hi@giaffer.com) ![GIAFFER™ signature](https://www.giaffer.com/hubfs/giaffer/GIAFFER%20Branding/Firma%20negra.gif)

[HubSpot Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions/giaffer)  
our entire online presence is built 100% in HubSpot.

#### Studio

- [About](https://www.giaffer.com/about-us?hsLang=en)
- [Work](https://www.giaffer.com/our-work?hsLang=en)
- [Services](https://www.giaffer.com/our-services?hsLang=en)
- [Method](https://www.giaffer.com/meaning-form-voice?hsLang=en)

#### More

- [Store](https://www.giaffer.com/store?hsLang=en)
- [Creative Room](https://www.giaffer.com/creative-room?hsLang=en)
- [Contact](https://www.giaffer.com/contact?hsLang=en)

#### Studios

Calle 47 #331  
Mérida, Yuc. 97119 · MX

5728 Major Blvd  
Orlando, FL 32819 · USA

#### Follow

<https://www.instagram.com/giaffer/> <https://www.youtube.com/@GIAFFER> <https://www.tiktok.com/@GIAFFER> <https://facebook.com/giaffer> <https://www.linkedin.com/company/giaffer> <https://open.spotify.com/user/31ai3ehc55qzb7euke63cbqsl4lu>

© GIAFFER™ · GIAFFER LLC · GIAF MKT GROUP [Privacy](https://www.giaffer.com/privacy-policy?hsLang=en)  ·  [Terms](https://www.giaffer.com/terms-and-conditions?hsLang=en)