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Roma Norte · Mexico City
Brick Hotel — a design-led hotel in the heart of Roma Norte, Mexico City — partnered with GIAFFER™ to build its digital ecosystem end to end: a comprehensive design system, a distinct social-media identity, and ongoing marketing that turns brand into bookings.
Ongoing client since May 2025.
We developed the brand’s digital ecosystem, including its social media identity, and comprehensive design system. We also managed the brand’s social media presence, creating and implementing content strategies designed to build visibility, strengthen brand positioning, and foster ongoing engagement and conversions.
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High-impact formats. Built to perform.
We craft custom hospitality content that cuts through the noise and drives measurable results across every screen and channel.
Blending creativity with platform data, to drive reach and results. Optimizing for virality or a swipe-to-book CTA, we build videos that perform.
Reels · YouTube Shorts
Designed to move audiences, and move them to book. Bringing your brand to life through compelling narrative and world-class visuals.
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IG Stories · Flyers
The visual infrastructure behind a consistent brand.
A design system is the set of rules and components that make up a brand’s visual language. It ensures consistency across every touchpoint, letting different teams work under one shared design logic — while defining behaviors and adaptations across platforms and formats. The result: a brand that’s recognized, understood, and applied with intention everywhere.
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Brick Hotel’s social media identity captures the energy of its bar and social scene — bold, current, and unmistakably tied to its cocktail culture — while staying anchored to the brand foundations still taking shape. The visual language leans into vibrant color and confident typography, giving Brick a distinct social presence that feels lived-in rather than staged, true to a hotel built around gathering and moment-to-moment experience.
What we created:
& Client touchpoints
Every piece of collateral was thoughtfully designed to reflect the hotel’s refined identity and create a cohesive, elevated experience across its different guest touchpoints. From restaurant menus and cards to flyers and visual assets for special events, each piece was developed to communicate the hotel’s character while supporting its hospitality, dining, and event experiences.
Together, these materials create a consistent visual language across the property — enhancing the guest experience, supporting communication across touchpoints, and reinforcing the hotel’s positioning and identity.
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Our strategy focused on leveraging event campaigns to build awareness for Brick Hotel and position its events as distinctive experiences within Mexico City’s vibrant hospitality and cultural scene. With Brick attracting both international travelers and local audiences, our campaigns were designed to reach guests at different stages of their journey — from discovering the hotel and its experiences to actively considering attending an event.
We launched targeted campaigns to introduce Brick’s experiences to audiences interested in gastronomy, architecture, and boutique hospitality in Mexico City — positioning the hotel as a must-visit cultural destination and expanding recognition among high-intent guests.
Once awareness was established, we shifted toward driving qualified traffic directly to the reservation platform on OpenTable, targeting users who had already interacted with the brand or shown interest in similar dining experiences.
Finally, the focus was converting interest into reservations — optimizing the booking journey and retargeting users who had engaged with the brand but had not yet reserved a table.
We launched a campaign promoting Brick Hotel as an event venue, delivering an exceptional 226x ROAS — for every MXN $1 invested, the campaign generated MXN $226 in revenue.
Meta Ads · Traffic Campaign
These were some of the creatives we developed for Brick Hotel’s events and restaurant, ensuring each piece showcased carefully curated visual content that reflects the essence of the place. Through these ads we highlighted Brick’s essence, its overall experience and atmosphere — bringing the hotel’s concept to life and connecting with potential guests.
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