Our Work

Casa Bautista — GIAFFER™

Written by | Jan 1, 1970, 12:00:00 AM
Our Work

Casa Bautista.

Tulum, Quintana Roo, México

Summary

Our approach.

We created the full brand identity, including the social media concept, premium content production on-site, and all core brand materials. We developed the rate structure, implemented the booking engine, and connected the property to major OTAs. After launch, we managed digital marketing campaigns and revenue strategies to ensure consistent performance across channels.

We focused on 3 key content formats

High-impact formats. Built to perform.

We craft custom content that cuts through the noise and drives measurable results across every screen and channel: Viral Vertical Video, Cinematic Video, and Premium Photography.

  • 01Viral Vertical Video
    Mobile-first storytelling built for virality.
  • 02Social First Content
    Designed to be discovered, shared, and circulated across digital platforms.
  • 03Cinematic Content
    Designed to evoke emotion, build desire, and make audiences believe in the brand.

Viral Vertical Video

Blending creativity with platform data, to drive reach and results. Optimizing for virality or a swipe-to-book CTA, we build videos that perform.

Reels · YouTube Shorts

Ig Stories

Designed to engage, inspire, and drive action. Bringing your brand to life through dynamic storytelling, immersive visuals, and strategically crafted content made for the Instagram Stories experience.

IG Stories · Flyers

Influencers as Brand Amplifiers

We activated a curated network of influencers whose content aligned with Casa Bautista’s aesthetic and values, driving millions of views, credibility, and direct bookings through authentic storytelling.

Premium Photography

Social first and premium photo content for all on and offline channels.

Identity & Style Guide

Casa Bautista’s social media presence was built with precision, every visual, tone, and caption aligned to a clear aesthetic and voice. The Instagram profile became a curated extension of the brand: minimal, elegant, and immersive.

Branded Collaterals

& Client touchpoints

Every detail was thoughtfully designed to reflect the brand’s refined essence. From the brochure and custom coasters to a curated selection of merchandise, we created a cohesive collection of physical touchpoints that extend the brand experience beyond the digital space. Each piece combines functionality, distinctive design, and brand consistency to create a memorable and elevated experience at every interaction.

Campaign Assets

Creatives developed for paid campaigns, built to drive qualified traffic and action.

Let’s build

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