---
title: Casona Sforza — GIAFFER™
description: In Puerto Escondido, Casona Sforza pursued brand positioning and sales optimization for room nights, restaurant reservations and day passes. A
---

[Our Work](https://www.giaffer.com/our-work)

# [Casona Sforza — GIAFFER™](https://www.giaffer.com/our-work/casonasforza)

 Written by  | Jan 1, 1970, 12:00:00 AM

Our Work

# Casona Sforza.

Puerto Escondido, Oaxaca, México

Summary

## Our approach.

In the vibrant location of Puerto Escondido, Casona Sforza embarked on a journey to achieve two main goals: Brand positioning and sales optimization for room nights, restaurant reservations, and day passes. A multifaceted approach was implemented to realize these objectives, encompassing a range of strategies and assets tailored to the hospitality industry. From skillful Social Media Management that connected with the target audience to influencer activations that drove brand awareness, the campaign was carefully orchestrated. Content Production and Copywriting were utilized to create a compelling narrative that resonated with potential guests. With a keen focus on both branding and sales, including specific campaigns for room nights and other offerings, Casona Sforza has cultivated a distinctive presence that embodies its unique ethos, seamlessly blending sophistication and the local charm of Puerto Escondido.

## We focused on 3 key content formats

High-impact formats. Built to perform.

We craft custom hotel content that cuts through the noise and drives measurable results across every screen and channel:

- 01**Viral Vertical Video**  
  Mobile-first storytelling built for virality.
- 02**Social First Content**  
  Designed to be discovered, shared, and circulated across digital platforms.
- 03**Cinematic Content**  
  Designed to evoke emotion, build desire, and make audiences believe in the brand.

## Viral Vertical Video

Blending creativity with platform data, to drive reach and results. Optimizing for virality or a swipe-to-book CTA, we build videos that perform.

Reels · YouTube Shorts

## Ig Stories

Designed to engage, inspire, and drive action. Bringing your brand to life through dynamic storytelling, immersive visuals, and strategically crafted content made for the Instagram Stories experience.

IG Stories · Flyers

## Influencers as Brand Amplifiers

Pivoting to Casona Sforza, we’re jazzed about our Influencer Activation strategy. It’s not just about showcasing the hotel; it’s about encapsulating the unique “Casona vibe” that sets us apart. We carefully select influencers who align with our ethos, inviting them to experience and capture the essence of Casona Sforza.

## Branded Collaterals

& Client touchpoints

Every detail was designed to reflect the brand’s refined essence. From door hangers and menus to flyers, stationery, and other guest-facing materials, we created a cohesive suite of hotel collateral that extends the brand identity across every physical touchpoint, ensuring a consistent and elevated guest experience.

## Campaign Assets

Creatives developed for paid campaigns, built to drive qualified traffic and action.

Let’s build

## Your project could be next.

[Schedule a call](https://www.giaffer.com/contact?hsLang=en) [All projects](https://www.giaffer.com/our-work?hsLang=en)

[View full post](https://www.giaffer.com/our-work/casonasforza)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : ""
  },
  "dateModified" : "2026-10-28T02:35:49.043Z",
  "datePublished" : "1970-01-01T00:00:00Z",
  "headline" : "Casona Sforza",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1200,
    "url" : "https://45047821.fs1.hubspotusercontent-na1.net/hubfs/45047821/giaffer/work/casonasforza/casonasforza-hero.jpg",
    "width" : 1600
  },
  "mainEntityOfPage" : "https://www.giaffer.com/our-work/casonasforza",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Our Work"
  }
}
```