Location: Puerto Escondido, Oaxaca, Mexico.
In crafting the brand for La Bóveda by Casona Sforza, we at GIAFFER blended creativity with strategy, starting from an inspired naming process to the development of a strong brand identity and impactful collaterals. Our comprehensive approach included crafting engaging copy, managing social media, and executing targeted paid campaigns. This project in Puero Escondido is a showcase of our commitment to turning visionary concepts into resonant realities, exemplifying our expertise in bringing a unique brand story to life.
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INVOLVEMENT
We focused on
2 key content formats
HIGH-IMPACT FORMATS. BUILT TO PERFORM.
We craft custom hotel content that cuts through the noise and drives measurable results across every screen and channel:
01. Viral Vertical Video:
Mobile-first storytelling built for virality
02. Premium Photography:
Scroll-stopping visuals optimized for paid media
Blending creativity with platform data, to drive reach and results. Optimizing for virality or a swipe-to-book CTA, we build videos that perform.
Viral Vertical Video
Designed to move audiences, and move them to purchase. Bringing your brand to life through compelling narrative and world-class visuals.
Ig Stories
Premium Photography
Social first and premium photo content for all on and offline channels.
Social Media
IDENTITY & STYLE GUIDE
La Boveda’s social media presence was built with precision—every visual, tone, and caption aligned with a clear aesthetic and voice. The Instagram profile became a curated extension of the brand: minimal, elegant, and immersive. We established a recognizable visual system that reflects the property’s essence and consistently connects with the audience.
What we created:
Story templates
Post templates
Reel cover templates
Signature color grading & edit style
Assets
META ADS / TRAFFIC CAMPAIGN
These were some of the ads we developed for La Bóveda restaurant, ensuring that each piece showcased carefully curated visual content that reflects the essence of the place. Through these ads, we highlighted the restaurant’s culinary variety, the overall dining experience, the atmosphere of the space, and the human touch of the team, all of which bring the restaurant’s concept to life and help connect with potential guests.
La Bóveda by Casona Sforza is a fusion restaurant, combining the flavors of French and Mexican cuisine. It is distinguished by excellent service and the use of local products. It has a classic, elegant and high-end personality; seeks to create experiences through flavors.
