---
title: Latitud 23 — GIAFFER™
description: We developed the full brand identity, including the social media concept and all commercial materials such as the brochure and website. We led
---

[Our Work](https://www.giaffer.com/our-work)

# [Latitud 23 — GIAFFER™](https://www.giaffer.com/our-work/latitud-23)

 Written by  | Jan 1, 1970, 12:00:00 AM

Our Work

# Latitud 23.

Todos Santos, Baja California Sur, México

Summary

## Our approach.

We developed the full brand identity, including the social media concept and all commercial materials such as the brochure and website. We led on-site content production to build a strong visual foundation. Following the launch, we implemented digital marketing actions and ongoing sales strategies to support visibility and performance.

## We focused on 3 key content formats

High-impact formats. Built to perform.

We craft custom sales-forward content that cuts through the noise and drives measurable results across every screen and channel.

- 01**Viral Vertical Video**  
  Mobile-first storytelling built for virality.
- 02**Social First Content**  
  Designed to be discovered, shared, and circulated across digital platforms.
- 03**Cinematic Content**  
  Designed to evoke emotion, build desire, and make audiences believe in the brand.

[Watch with sound ↗](https://www.youtube.com/watch?v=zVx_nAK6-S8)

## Viral Vertical Video

Blending creativity with platform insights to create vertical videos that capture attention and drive action. Designed not only for virality, but to turn engagement into meaningful sales opportunities and measurable conversions.

Reels · YouTube Shorts

## Ig Stories

Designed to engage, inspire, and drive action. Bringing your brand to life through dynamic storytelling, immersive visuals, and strategically crafted content made for the Instagram Stories experience.

IG Stories · Flyers

## Premium Photography

Social first and premium photo content for all on and offline channels.

## Website

High-impact channel, built to convert.

We developed a premium website, designed and built from the ground up on the Webflow platform, crafted to captivate high-intent buyers and convert interest into real estate opportunities.

Desktop · Mobile

## Identity & Style Guide

Latitud 23’s social media presence was built with precision, every visual, tone, and caption aligned to a clear aesthetic and voice. The Instagram profile became a curated extension of the brand: minimal, elegant, and immersive. We established a recognizable visual system that reflects the project's essence and engages with the audience.

## Branded Collaterals

& Client touchpoints

Every detail was designed to reflect the development’s refined essence and support the sales journey. From brochures and fact sheets to the website and digital materials, we created a cohesive suite of sales collateral that communicates the project’s value, strengthens its visual identity, and elevates the overall buyer experience.

## More from the project

Let’s build

## Your project could be next.

[Schedule a call](https://www.giaffer.com/contact?hsLang=en) [All projects](https://www.giaffer.com/our-work?hsLang=en)

[View full post](https://www.giaffer.com/our-work/latitud-23)

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