Location: Tulum, Quintana Roo
We developed the full brand identity, including the social media concept and all commercial materials such as the brochure and website. We led on-site content production to establish a consistent visual direction. Following the launch, we implemented and managed digital marketing actions to support ongoing visibility and brand presence.
INVOLVEMENT
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We focused on
3 key content formats
HIGH-IMPACT FORMATS. BUILT TO PERFORM.
We craft custom hotel content that cuts through the noise and drives measurable results across every screen and channel:
01. Viral Vertical Video:
Mobile-first storytelling built for virality
02. Cinematic Video:
Immersive long-form content for brand and broadcast
03. Premium Photography:
Scroll-stopping visuals optimized for paid media
Blending creativity with platform data, to drive reach and results. Optimizing for virality or a swipe-to-book CTA, we build videos that perform.
Viral Vertical Video
Designed to move audiences, and move them to book. Bringing your brand to life through compelling narrative and world-class visuals.
Ig Stories
Cinematic Video
Designed to move audiences, and move them to book. Bringing your brand to life through compelling narrative and world-class visuals.
Premium Photography
Social first and premium photo content for all on and offline channels.
Social Media
IDENTITY & STYLE GUIDE
Muaré’s social media presence was built with precision—every visual, tone, and caption aligned to a clear aesthetic and voice. The Instagram profile became a curated extension of the brand: minimal, elegant, and immersive. We established a recognizable visual system that reflects the property's essence and engages with the audience.
What we created:
Story templates
Post templates
Reel cover templates
Signature color grading & edit style
Traffic website campaign
For Hotel Muaré, website traffic campaigns were launched targeting strategic cities across Mexico, the United States, and the European Union, with the goal of increasing brand awareness, driving qualified traffic to the website, and generating clicks that could later convert into reservations.
