Location: Bali, Indonesia.
The brand structure is a meticulous craft of the PALM universe. It involves the established branches that endorse PALM's role as the master brand. Bellana, Novea, and Adaya will coexist with future additions. As we get involved in the construction of this brand structure, we ensure that each element of the iconography communicates strategically a coherent message at every stage.
In our pursuit of aligning with the PALM masterbrand concept, our logo design is deeply rooted in the principles of Sacred Geometry. Inspired by the iconic Meru towers, we envisioned the brand as a tower with multiple levels, where PALM stands at the pinnacle. This metaphor captures the aspirational journey and growth inherent within the PALM universe.
INVOLVEMENT
Furthermore, we integrated elements of nature and organic aesthetics into our design. This infusion of natural motifs reflects the ethos of sustainability and vitality. It signifies the expansive presence of PALM. This holistic approach ensures that every aspect of our logo resonates with purpose and embodies the essence of PALM as a transformative masterbrand.
