---
title: Uxan Tulum — GIAFFER™
description: We created the full brand identity, including the social media concept and all commercial materials such as the sales folder. We led on-site content
---

[Our Work](https://www.giaffer.com/our-work)

# [Uxan Tulum — GIAFFER™](https://www.giaffer.com/our-work/uxan-tulum)

 Written by  | Jan 1, 1970, 12:00:00 AM

Our Work

# Uxan Tulum.

Tulum, Quintana Roo, México

Summary

## Our approach.

We created the full brand identity, including the social media concept and all commercial materials such as the sales folder. We led on-site content production to establish a strong and consistent visual direction. After launch, we implemented ongoing marketing actions and sales strategies to support visibility and commercial performance.

## We focused on 3 key content formats

High-impact formats. Built to perform.

We craft custom sales-forward content that cuts through the noise and drives measurable results across every screen and channel.

- 01**Viral Vertical Video**  
  Mobile-first storytelling built for virality.
- 02**Social First Content**  
  Designed to be discovered, shared, and circulated across digital platforms.
- 03**Cinematic Content**  
  Designed to evoke emotion, build desire, and make audiences believe in the brand.

[Watch with sound ↗](https://www.youtube.com/watch?v=_tSG4GK8nYs)

## Viral Vertical Video

Blending creativity with platform insights to create vertical videos that capture attention and drive action. Designed not only for virality, but to turn engagement into meaningful sales opportunities and measurable conversions.

Reels · YouTube Shorts

## Ig Stories

Designed to engage, inspire, and drive action. Bringing your brand to life through dynamic storytelling, immersive visuals, and strategically crafted content made for the Instagram Stories experience.

IG Stories · Flyers

## Influencers as Brand Amplifiers

Creators who carry the brand to new audiences with credibility, turning reach into desire.

## Premium Photography

Social first and premium photo content for all on and offline channels.

## Website

High-impact channel, built to convert.

We developed a premium website, designed and built from the ground up on the Webflow platform, crafted to captivate high-intent buyers and convert interest into real estate opportunities.

Desktop · Mobile

## Identity & Style Guide

UXAN’s social media presence was built with precision, every visual, tone, and caption aligned with a clear aesthetic and voice. The Instagram profile became a curated extension of the brand: minimal, elegant, and immersive. We established a recognizable visual system that reflects the project’s essence and consistently connects with the audience.

## Branded Collaterals

& Client touchpoints

Every detail was designed to reflect the brand’s refined essence and deep connection to its surroundings. From branded client gifts and bespoke packaging to meaningful pieces crafted with recycled materials and natural resources from the region, we developed a thoughtful collection of collateral that transforms the local landscape into tangible expressions of the brand. Each element was conceived to create a memorable experience for clients while reinforcing the project’s identity and sense of place.

Let’s build

## Your project could be next.

[Schedule a call](https://www.giaffer.com/contact?hsLang=en) [All projects](https://www.giaffer.com/our-work?hsLang=en)

[View full post](https://www.giaffer.com/our-work/uxan-tulum)

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