Location: Puerto Escondido, Oaxaca, Mexico

In the vibrant location of Puerto Escondido, Casona Sforza embarked 
on a journey to achieve two main goals: Brand positioning and sales optimization for room nights, restaurant reservations, and day passes. 
A multifaceted approach was implemented to realize these objectives, encompassing a range of strategies and assets tailored to the hospitality industry. From skillful Social Media Management that connected with 
the target audience to influencer activations that drove brand awareness, the campaign was carefully orchestrated. Content Production and Copywriting were utilized to create a compelling narrative that resonated with potential guests. With a keen focus on both branding and sales, including specific campaigns for room nights and other offerings, Casona Sforza has cultivated a distinctive presence that embodies its unique ethos, seamlessly blending sophistication and the local charm of Puerto Escondido.

INVOLVEMENT

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We focused on
3 key content formats

HIGH-IMPACT FORMATS. BUILT TO PERFORM.

We craft custom hotel content that cuts through the noise and drives measurable results across every screen and channel:


01. Viral Vertical Video:
Mobile-first storytelling built for virality

02. Cinematic Video:
Immersive long-form content for brand and broadcast

03. Premium Photography:
Scroll-stopping visuals optimized for paid media

Viral Vertical Video

Blending creativity with platform data, to drive reach and results. Optimizing for virality or a swipe-to-book CTA, we build videos that perform.

Ig Stories

Designed to move audiences, and move them to book. Bringing your brand to life through compelling narrative and world-class visuals.

Cinematic Video

Designed to move audiences, and move them to book. Bringing your brand to life through compelling narrative and world-class visuals.

Premium Photography

Social first and premium photo content for all on and offline channels.

Social Media

IDENTITY & STYLE GUIDE

Casona Sforza’s social media presence was built with precision—every visual, tone, and caption aligned to a clear aesthetic and voice. The Instagram profile became a curated extension of the brand: warm, refined, and immersive. We established a recognizable visual system that reflects the essence of Casona Sforza and connects authentically with its audience.

What we created:

  • Highlights design-led storytelling

  • Story templates

  • Post templates

  • Reel cover templates

  • Signature color grading & edit style

Influencer Activations:
Unveiling the Casona Experience

Pivoting to Casona Sforza, we're jazzed about our Influencer Activation strategy. It's not just about showcasing the hotel; it's about encapsulating the unique "Casona vibe" that sets us apart. We carefully select influencers who align with our ethos, inviting them to experience and capture the essence of Casona Sforza. By sharing these genuine moments, we give future guests an enticing glimpse of what awaits them, all while building an aspirational community that resonates with the authentic Casona Sforza lifestyle.

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HOTEL MILAM