Location: Tulum, Quintana Roo, Mexico.

We created the full brand identity, including the social media concept and all commercial materials such as the sales folder. We led on-site content production to establish a strong and consistent visual direction.
After launch, we implemented ongoing marketing actions and sales strategies to support visibility and commercial performance.

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INVOLVEMENT

We focused on
3 key content formats

HIGH-IMPACT FORMATS. BUILT TO PERFORM.

We craft custom hotel content that cuts through the noise and drives measurable results across every screen and channel:


01. Viral Vertical Video:
Mobile-first storytelling built for virality

02. Cinematic Video:
Immersive long-form content for brand and broadcast

03. Premium Photography:
Scroll-stopping visuals optimized for paid media


Viral Vertical Video

Blending creativity with platform data, to drive reach and results. Optimizing for virality or a swipe-to-book CTA, we build videos that perform.

Ig Stories

Designed to move audiences, and move them to purchase. Bringing your brand to life through compelling narrative and world-class visuals.

Cinematic Video

Designed to move audiences, and move them to book. Bringing your brand to life through compelling narrative and world-class visuals.

Premium Photography

Social first and premium photo content for all on and offline channels.

Website

HIGH-IMPACT CHANNEL BUILT TO GENERATE BOOKINGS

We developed a premium website, designed and built from the ground up on the Webflow platform, crafted to captivate high-intent buyers and convert interest into real estate opportunities.


Social Media

IDENTITY & STYLE GUIDE

UXAN’s social media presence was built with precision—every visual, tone, and caption aligned with a clear aesthetic and voice. The Instagram profile became a curated extension of the brand: minimal, elegant, and immersive. We established a recognizable visual system that reflects the property’s essence and consistently connects with the audience.

What we created:

  • Highlights design-led storytelling

  • Story templates

  • Post templates

  • Reel cover templates

  • Signature color grading & edit style


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Balam Kú Tulum

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Hotel Muaré